Inclination towards social responsibility and contribution to sustainable development is fast becoming the mark of distinction for global brands. Mallen Baker—writer, speaker and CSR expert—defines Corporate Social Responsibility as a strategic act, “a way companies manage the business processes to produce an overall positive impact on society.” Integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long term success, competitiveness and sustainability. CSR initiatives facilitate corporate to build a dominant brand that reverberates with their key stakeholders—customers, employees, government and general public.

Founded by a group of corporate professionals, Alam Welfare Foundation has always seen the corporate world as an ally in the vision of bringing sustainable change at the grassroots. For more than Eight Years we have forged successful partnerships with more than 50 brands.